{"id":6898,"date":"2023-06-22T11:42:17","date_gmt":"2023-06-22T03:42:17","guid":{"rendered":"https:\/\/www.9-design.net\/?p=6898"},"modified":"2023-06-26T11:46:25","modified_gmt":"2023-06-26T03:46:25","slug":"eisais-nouknow-will-continue-to-be-utilized-for-brain-health-assessment-as-part-of-the-fy2023-dementia-examination-project-by-tokyo-bunkyo-city","status":"publish","type":"post","link":"https:\/\/www.9-design.net\/en\/2023\/06\/22\/eisais-nouknow-will-continue-to-be-utilized-for-brain-health-assessment-as-part-of-the-fy2023-dementia-examination-project-by-tokyo-bunkyo-city\/","title":{"rendered":"EISAI\u2019S \u201cNOUKNOW\u00ae\u201d WILL CONTINUE TO BE UTILIZED FOR BRAIN HEALTH ASSESSMENT AS PART OF THE FY2023 DEMENTIA EXAMINATION PROJECT BY TOKYO BUNKYO CITY"},"content":{"rendered":"

ACHIEVEMENT OF OUTCOME INDICATORS IN FY2022 PAY FOR SUCCESS CONTRACT<\/span><\/h4>\n

 <\/p>\n

Eisai Co., Ltd. (Headquarters: Tokyo, CEO: Haruo Naito, \u201cEisai\u201d) announced today that brain health checks utilizing \u201cNouKNOW\u00ae<\/sup>\u201d (pronounced \u201cNOH-NOH\u201d), Eisai\u2019s digital tool for self-assessment of cognitive function, will continue to be promoted as part of the FY2023 dementia examination project, conducted by Bunkyo City, Tokyo.<\/p>\n

This project is designed to encourage approximately 12,300 Bunkyo City residents between the ages of 55 and 75, at a milestone of every 5 years, to have a brain health check using \u201cNouKNOW\u201d. Those who have undergone the assessment can receive medical advice based on the results directly from a physician on site, and depending on the results, referrals can be made for consultations at medical institutions and support from visiting nurses.<\/p>\n

Eisai and Bunkyo City, concluded a \u201cCommunity Building Partnership Agreement to Promote Local Dementia Support Initiatives For Dementia Patients and Their Families\u201d in June 2015, co-promoting a variety of efforts, including the awareness activities regard to disease and health such as the dementia caf\u00e9, inviting medical doctors to give lectures to residents and operating a community center for intergenerational exchanges between residents.<\/p>\n

The dementia examination project has been implemented since FY2021 as a priority policy of Bunkyo City, and Eisai has been providing \u201cNouKNOW\u201d and operational support for their public examinations. In FY2022, a Pay For Success (PFS) contract was introduced with the intention of further strengthening dementia awareness and early support, and the following outcome indicators were established. Eisai was commissioned for this project and achieved both outcome indicators through promotion measures such as the \u201cNouKNOW\u201d trial event and public lectures for residents on brain health.<\/p>\n